One of my happy places is on my bike, so working on the Kryptonite bike lock campaign was right in my proverbial wheelhouse. The campaign focused on the ability to leave your bike behind and know it wasn't going anywhere without you. My partner and I came up with some irreverent signage for events. My personal favorite is the banner for the bike valet parking area.
And just in case that's too hard to read: Sure you could park your own bike, but where's the novelty in that?
Veronica Bradley is a freelance radio commercial writer in the Dallas Fort Worth area. Other things you may call her: advertising radio copywriter or radio commercial copywriter. If you need someone to help you write (and even produce) quality radio commercials to get your business noticed. she's your writer.
M&S Technologies is a cutting edge IT company that needed a modern Website. My partner and I scrapped their old site entirely and created this. View the entire M&S Technologies Website.
"What is happening?" "What am I going to do?" "Who can I talk to?" Gladney Center for Adoption wanted to let birthmothers know that they have a safe place to call, visit, and even stay.
NCG is full of great doctors, however they had no Web expertise. They called upon my fantastic art director partner and me to redo their entire site.
While at DDB Dallas, we won the Pure Healthcare account. My art director and I, being the fresh and young juniors, were tasked with creating inexpensive and clever ambient advertising ideas.
Door closers and door closer marketing materials don't have to be boring.
One of the interesting parts about my job is learning the ins and outs of others' work. Perhaps I now know a little too much about spinal surgery for a civilian thanks to working on the Axis Neuromonitoring Website. My design partner and I, as well as some very talented developers, built an entirely new site from the ground up. See the entire thing at axisneuro.com.
I know so much about bees, I could be one if I were one hundred thirty-something pounds lighter and had six legs.
Nature Nate's is a local honey guru who wanted some help injecting personality into their brand. My art director and I came up with Some Bee Cards and a few other fun pieces of collateral.
We also helped add some sweetness to their social media pages, got a newsletter up and running, and ate tons of honey.
We took the idea of Flat Stanley, the globetrotting paper cutout, and made it work for college sports. Several schools were chosen and their mascots were flattened so fans could virtually share them with the world.
I saw a lot of pink while working on the Susan G. Komen for the Cure account. For more, check out the Radio page.
"Velvet Assassin" was a World War II stealth-action video game with a female protagonist. Based on a real British spy, she spends the game trying to recreate her memories while in a coma.
Full Circle Wealth helps people of all economic levels prepare for retirement (as well as other money things that I don't understand). They needed a new Website with fancy words, and they turned to me. Visit the Full Circle Wealth Website for more.
The Cakeball Company was a teeny little two-person shop working out of a home kitchen that exploded in the best way possible. Now they ship their delectable desserts all over the country, sell them in Neiman Marcus, and appear on you-gotta-eat-this lists all over the Metroplex. I like to think their Website is the reason they're doing so well.
There's nothing quite like watching your type become something others can experience. Copywriting for video, whether it's TV or Web or in-store, presents a unique set of challenges each time a new project begins.
CrazyGood Toffee is more than a clever name. The stuff is addictive. While writing this site (and taking a few of the photos, I must humbly add), I ate my weight in their product. In my defense, I was also pregnant.
Makeup artist and hair stylist Erica Miles needed a fresh new site (her original one was over 10 years old, and no amount of foundation would cover that up). I worked with her to create a sophisticated new online presence for her brand, worthy of a commercial makeup artist.