Hi and hello.
You're here for one reason: To find out about this Veronica person. So, I'll get out of your way and let you get on with it. Hit me up after you've looked around.
Dell Technologies - Education and Small/Local Governments
The ask: Show how Dell computers are tough enough to make it through the day.
What you’re looking at: Pieces of a full 360-degree campaign with social, paid digital, email, print, and video.
I was accused of writing one of these scripts solely for the purpose of getting a Rube Goldberg machine built and in a commercial.
While I won’t confirm nor deny that accusation, I did manage to show all of the cool things students can do with their Dell computers—including beating the ever-loving bits out of them. The original idea was shooting the entirety of the commercials from the computers’ perspectives, but we needed to show them (I mean, fair feedback). So, I modified the scripts, and I love the results.
K-12 students and how they really use their school-issued computers.
Does a computer get thrown over a police car? You bet.
Higher-ed students use their computers in many ways.
Dell Technologies - Rugged
The ask: Show how tough Dell Rugged computers really are.
What you’re looking at: Pieces of a full 360-degree campaign with social, paid digital, email, print, and video.
Who doesn’t want a tablet they can nearly set on fire before dunking in water?
I won’t reveal which brand of computers I normally use (you can probably guess), but I know they can’t survive any of the scenarios I came up with in this campaign.
It’s a computer as tough as you are. Unless you’re a wimp—then it’s tougher than you.
GameStop - Mortal Kombat Pre-Order
The ask: Get attention. Be ridiculous. Sell games.
What you’re looking at: Video
Look, I played a LOT of Mortal Kombat when I was a kid, and so did my team. We came up with “Karpel Thumbal Syndrome,” a painful condition that gamers get when they senselessly mash buttons, because it’s something we were all guilty of doing.
One of the highlights of my career was getting to present my script to the actual kreators of the game, and hearing them laugh at my many script Easter eggs.
Learn more about Karpel Thumbal Syndrome and how you can prevent it.
You don’t have to let Karpel Thumbal Syndrome happen to you.
GameStop TV - In-Store
The ask: Write “the Show,” 60-90 minutes of content each month for all GameStop locations.
What you’re looking at: Video
For six years, I was the primary writer for GameStopTV, the in-store channel at GameStop retail stores.
Every month, I wrote anywhere from 25-45 scripts highlighting new games, monthly specials, and more. I lead table reads, had to keep embargoed information secret, and stay up-to-date on the latest gaming information. While on set, I was there to adjust copy so we’d hit our times, update information as it came in, and offer any direction if our talent needed it.
“Naughty Bear” was a cute little game about cute little murderous teddy bears.
East meets West in “Red Steel 2.”
“Lego Harry Potter: Years 1-4” was an even more magical experience than the source material.
More work coming.
I’m updating my website. If you like what you see, let me know.